Are you looking for a career shift onto Personal Training? Or maybe you have an existing fitness business that you're looking to scale?
If you are struggling to grow your Personal Training / Fitness business or are new to the space, you need to read this guide.
This ultimate guide will help you plan, launch, and scale your venture step-by-step. Everything you need to know about launching or scaling a personal training business is covered in this detailed guide. Let's dive right in...
Start from the top or choose a section to get started. This detailed guide will be your go-to playbook to get success as a the Personal Trainer.
Secret formula to becoming a successful Personal Trainer
Here's a secret formula to becoming a successful Personal Trainer:
Strong Niche + Client Success + Business Skills = SUCCESS
Strong Niche
What does a niche mean? It means you have carved yourself a unique and specific piece of the market where you have a competitive advantage over your peers. In this guide, we'll discuss how to identify your strong niche step-by-step to gain that advantage.
Client Success
Personal training, worldwide, runs on word-of-mouth referrals from clients. This means you are likely to succeed if your clients are thrilled with their results and refer their friends and family. This is free marketing and you should use it to your advantage.
Business Skills
This sounds vague and boundary-less and in some ways it is. We will walk through the key fundamental marketing, sales and finance skills you'll need to grow and scale your business to the next level. Without this, you are steering a ship without a map. Let's grow onwards and upwards together.
Good news? You can do all three in parallel (and often times will need to). We're here to help! Let's get on with it.
What does a Personal Trainer do?
Before diving into the steps, let's understand what a Personal Trainer really does...
A personal trainer plays a multifaceted role in helping individuals achieve their fitness goals, whether they aim to lose weight, gain muscle, improve endurance, or enhance overall health and well-being. Essentially, personal trainers are fitness professionals who provide personalized guidance, motivation, and expertise to clients in achieving their fitness objectives.
How do Personal Trainers achieve this?
Assess starting point: Personal trainers conduct thorough assessments of their clients' current fitness levels, health status, and specific goals. These assessments often include measurements such as body composition, flexibility, cardiovascular endurance, and strength.
Develop exercise programs: Based on this evaluation, trainers develop customized exercise programs tailored to the individual needs and preferences of their clients.
Educate clients: Once the exercise program is established, personal trainers educate their clients on proper exercise techniques and form to ensure safety and effectiveness during workouts. They demonstrate exercises, supervise workouts, and provide feedback to ensure clients perform movements correctly and avoid injuries. Additionally, personal trainers may incorporate various fitness modalities such as strength training, cardiovascular exercises, flexibility training, and functional movements into the program to address different aspects of fitness.
Guidance on nutrition and lifestyle habits: Beyond prescribing exercise routines, personal trainers also offer guidance on nutrition and lifestyle habits to complement their clients' fitness goals. They may provide nutritional advice, meal planning strategies, and behavioural coaching to support clients in making healthier choices and adopting sustainable lifestyle changes.
Motivate and inspire: One of the most crucial roles of a personal trainer is to motivate and inspire their clients throughout their fitness journey. They serve as a source of encouragement, accountability, and support, helping clients stay focused, committed, and motivated to overcome obstacles and achieve their desired results. Personal trainers often employ various motivational techniques, goal-setting strategies, and positive reinforcement to keep clients engaged and driven towards success.
Monitor progress: Personal trainers continuously monitor their clients' progress, adjust exercise programs as needed, and provide ongoing support and encouragement to ensure consistent improvement and long-term success. They may also serve as a source of knowledge and inspiration, sharing insights, resources, and tips to empower clients to take charge of their health and fitness beyond the gym.
A personal trainer plays a pivotal role in guiding, motivating, and supporting individuals on their journey towards improved health, fitness, and overall well-being through personalized exercise programming, education, motivation, and ongoing support.
Part I: How to build a strong niche
What are the different types of Personal Training I can offer
Personal training encompasses a variety of approaches tailored to individual needs and goals. Here are several types of personal training available:
1. General Fitness Training:
Designed for individuals seeking overall improvements in strength, endurance, flexibility, and overall fitness.
Focuses on basic exercises and movements suitable for all fitness levels.
2. Weight Loss Training:
Geared towards individuals aiming to lose weight and reduce body fat.
Emphasizes calorie-burning exercises, cardiovascular workouts, and dietary guidance.
3. Strength Training:
Focuses on increasing muscle mass, strength, and power.
Involves resistance exercises using free weights, machines, or body weight.
4. Cardiovascular Training:
Targets improvements in cardiovascular health and endurance.
Includes activities such as running, cycling, swimming, or aerobic exercises.
5. Functional Training:
Integrates movements that mimic real-life activities to improve daily functional abilities.
Focuses on enhancing balance, coordination, and flexibility.
6. Sports-Specific Training:
Tailored for athletes to enhance performance in their respective sports.
Incorporates exercises and drills specific to the demands of the sport.
7. Flexibility and Mobility Training:
Aims to improve joint flexibility, range of motion, and mobility.
Includes stretching, yoga, and mobility exercises to enhance overall flexibility.
8. Corrective Exercise Training:
Addresses muscular imbalances, postural issues, and movement dysfunctions.
Focuses on corrective exercises to improve movement patterns and prevent injuries.
9. Special Populations Training:
Tailored for individuals with specific health conditions or special needs, such as seniors, pregnant women, or individuals with disabilities.
Requires specialized knowledge and modifications to ensure safety and effectiveness.
10. Group Training:
Conducted in a small group setting with multiple participants.
Offers camaraderie, motivation, and cost-effectiveness compared to one-on-one training.
11. Online Training:
Delivered remotely through digital platforms and communication channels.
Provides flexibility, convenience, and accessibility for clients to train from anywhere.
12. Nutrition and Lifestyle Coaching:
Integrates dietary guidance, meal planning, and lifestyle modifications with exercise programming.
Aims to support overall health, weight management, and long-term behavior change.
When you're starting out your personal training career, you can experiment with and choose a few styles that interest you and form your strengths. Based on your clients' feedback and as you build practical experience, you'll begin to carve out a strong niche for yourself.
What is Personal Trainer Certification and do I need one
Personal trainer certification is a credential obtained through a recognized organization or institution that verifies an individual's competence and knowledge in the field of fitness training.
While certification is not legally required to work as a personal trainer in many places, it is highly recommended and often preferred by employers and clients alike. Here's a closer look at what personal trainer certification entails and why it's beneficial.
Look at peers in your industry offering similar Personal Training services and see what certifications they hold. Often you can find these listed in the bio of a instagram profile, on yelp, or on their websites. This will give you a good sense on whether you need to be certified right of the bat or you can launch your business and then get it later in parallel. In some cases, you may not even need it depending on the services you will be providing and the education you hold.
What Does Personal Trainer Certification Involve?
1. Education and Training: Personal trainer certification programs typically cover a range of topics related to exercise science, anatomy, physiology, nutrition, and exercise programming. These programs may be offered by various certifying organizations, each with its own curriculum and requirements.
2. Examination: To earn certification, candidates must pass a comprehensive examination that assesses their knowledge and understanding of exercise principles, safety guidelines, client assessment techniques, program design, and other relevant topics. Exams may be administered in-person or online and often include both multiple-choice questions and practical assessments.
3. Continuing Education: Many certifying bodies require certified personal trainers to participate in continuing education courses or workshops to maintain their credentials. This ensures that trainers stay up-to-date with the latest research, trends, and best practices in the fitness industry.
4. Specializations: Some certification programs offer specialized tracks or endorsements in specific areas of fitness, such as corrective exercise, sports performance, weight management, or group fitness instruction. These additional credentials can enhance a trainer's expertise and marketability in their niche.
Why Do You Need Personal Trainer Certification?
1. Credibility and Trust: Certification demonstrates to clients and employers that you have the knowledge, skills, and professionalism required to effectively and safely guide them in their fitness journey. It builds trust and confidence in your abilities as a trainer, making clients more likely to hire you and refer others to your services.
2. Legal and Ethical Considerations: While certification may not be legally required in all jurisdictions, holding a recognized credential can help protect you from liability and legal issues in case of accidents or injuries during training sessions. It also ensures that you adhere to ethical standards and industry guidelines in your practice.
3. Employment Opportunities: When you're starting out your own venture, credibility and experience plays an important role. Certifications can help you get high quality paying clients. Many fitness facilities, gyms, and wellness centers prefer to hire certified personal trainers due to their credibility and expertise. Holding a recognized certification can open up more job opportunities and increase your earning potential in the fitness industry.
4. Client Retention and Satisfaction: Certified trainers are better equipped to design safe and effective exercise programs tailored to their clients' individual needs and goals. This leads to better results, improved client satisfaction, and higher rates of retention and referrals, ultimately contributing to your success as a trainer.
5. Professional Development: Pursuing certification and continuing education demonstrates your commitment to professional growth and excellence in your field. It allows you to stay updated on the latest research, techniques, and trends in fitness training, enhancing your ability to deliver high-quality services and achieve better outcomes for your clients.
While personal trainer certification may not be mandatory in every jurisdiction, it offers numerous benefits for aspiring fitness professionals, including enhanced credibility, career opportunities, legal protection, and client satisfaction. Investing in certification demonstrates your dedication to excellence and can significantly impact your success and longevity in the competitive field of personal training.
What are the different types of Personal Training Certifications?
Here's a summary of the different certifications available, their pros and cons, and pricing. Get more details about certification in our Step-by-step Guide to Getting Personal Trainer Certification.
American Council on Exercise (ACE):
Pros: ACE is well-recognized and provides a comprehensive curriculum. It offers a variety of study materials and resources.
Cons: The exam is challenging, and the renewal process requires ongoing education credits.
Pricing: The exam costs around $599, with additional fees for study materials and renewal.
National Academy of Sports Medicine (NASM):
Pros: NASM provides a thorough education with a focus on corrective exercise and program design. It offers extensive study materials and career support.
Cons: The certification can be costly, and the renewal process requires ongoing education.
Pricing: The exam costs approximately $699, with additional fees for study materials and renewal.
American College of Sports Medicine (ACSM):
Pros: ACSM is highly respected and offers a science-based curriculum. It provides valuable knowledge in exercise physiology and medical considerations.
Cons: The exam is challenging, and the renewal process requires ongoing education.
Pricing: The exam costs around $349 for ACSM members and $549 for non-members, with additional fees for study materials and renewal.
National Strength and Conditioning Association (NSCA):
Pros: NSCA focuses on strength and conditioning principles, making it ideal for trainers working with athletes.
Cons: The exam is challenging, and the certification is more specialized.
Pricing: The exam costs approximately $435 for NSCA members and $585 for non-members, with additional fees for study materials and renewal.
International Sports Sciences Association (ISSA):
Pros: ISSA offers a flexible self-paced study program with practical application. It includes a business development course.
Cons: The certification may not be as widely recognized as others.
Pricing: The exam costs around $599, including study materials and lifetime renewal.
National Federation of Professional Trainers (NFPT):
Pros: NFPT provides a practical and affordable certification with a focus on practical application and real-world scenarios.
Cons: It may not be as widely recognized as other certifications.
Pricing: The exam costs approximately $449, including study materials and renewal.
Each certification has its own set of pros and cons, and the choice depends on factors such as career goals, budget, and specialization. It's essential for aspiring personal trainers to research and compare different certifications to find the one that best fits their needs and aspirations.
How to find your niche
Now that you know what types of Personal Training are available and what types of certifications go along with it, let's go through the step-by-step process of carving out a strong niche for yourself.
Finding a strong niche will give you a competitive advantage over your peers
7 Steps To Finding Your Niche
Assess your interests and strengths Based on your education, certifications, training, and interest, identify what type of Personal Training you'd like to offer. It's always best to play to your strengths rather than weaknesses. Here's a list of different types of Personal Training to start the brainstorming process. Here are a few examples: Weight training for building muscle mass Mix of weight and cardiovascular training for losing fat and building muscle mass Agility and strength training for Basketball athletes Powerlifting workouts for competitions Bodybuilding workouts At this stage, it's okay to not be very specific. Keep it open ended and focus on your strengths...Let's move on.
Analyze your competitors Do you plan to offer in-person or online based workouts? Maybe you're thinking about a mix? Either way, it's good to analyze what your competition is doing in the same area. That way, you can differentiate and do specific things better than them by identifying a gap in the market. Let's get started... Search your competition on the web and on social media If you're looking to launch a Personal Training program for Mixed Martial Arts, you can search for your competitors on Google and Yelp. Just type in your location + Mixed Martial Arts and view results. You can then also do a quick location search on Instagram and other social media sources. Are there any Personal Training styles that fit your goals? How are these businesses doing? Here's what you can scan: - Go through your competitors' offerings and price points - Go through any reviews left by clients (Google or Yelp reviews). What do their clients like and dislike? - Can you identify any gaps from what you see? Maybe there are very few MMA studios in your location (which can be great for you). Maybe there are several but no one is offering something that you can offer. What is that thing?
Define your target client Now that you have an idea of the type of supply and demand in your location, let's define your ideal client profile. If your competition is focused on pro athletes, maybe your niche can be beginners / working professionals who want a lifestyle change but want to train like athletes. Getting a strong hypothesis and an ideal client profile can help you seek out the right audience and form a strong niche even if you're just starting out.
Formalize a pitch Now that you have identified your strengths, gaps in the market, and have thesis on which type of clients you want to go after. It's time to create a pitch. This will be a short introduction to your background and the type of services you offer which you can place in the bio of your Instagram or verbally pitch to new clients. If you are just starting out, keep it open ended. Something like this should work... Example pitch "Hi there! My name is [Your Name], and I'm passionate about helping individuals achieve their fitness goals and transform their lives through personalized training and lifestyle modifications. With [X years] of experience in the fitness industry, I've had the privilege of working with clients of all ages and fitness levels, guiding them towards healthier, happier lifestyles. I am also certified in [Your Certification]. My approach to personal training goes beyond just exercise; I believe in empowering my clients with the knowledge, skills, and motivation they need to succeed both in and out of the gym. Whether you're looking to lose weight, build muscle, improve endurance, or simply adopt a more active lifestyle, I'm here to support you every step of the way. Together, we'll create a customized training plan tailored to your unique needs, preferences, and goals, ensuring sustainable progress and long-term success. Let's embark on this journey together and unlock your full potential! If you're ready to make a positive change and invest in your health, I'm excited to be your partner in this transformative process. Get in touch today, and let's start working towards a stronger, fitter, and healthier you!"
Experiment with your first 5-10 clients Now it's time to get your first client! More on a step-by-step guide on how to land your first client below.... Once you get your first client, be sure to track their progress and take their feedback on your approach, training style, and whether they're willing to refer more clients. If your client has referred 1 or more clients to you, that is a sure shot way of knowing you're on the right path. If feedback tells you otherwise, iterate and experiment with your offerings and with the type of clients you target. This is the experimentation phase so your goal is to learn what you do best not necessarily to scale (just yet).
Track progress (very important) Income, Sessions, and Payments As you start your business, it's always good to start tracking how much you're making, what prices and packages are working well, and how many payments you've actually received. Trainers who track their income make 30-50% more than those who don't! Without tracking, there's no baseline and no new milestone to hit. You can use a free app like EZbook to track your clients, their sessions, prices, payments and more. It's free to use and will keep your business organized. The best part? You can track how much cash you're receiving each month and revenue your earning each month.
Client Progress As you begin experimenting with your clients, be sure to log notes on their assessment, any injuries, goals, and progress. And more importantly, be sure to share this with your clients. This will tell you and your clients that they are making real progress. You can start logging client sessions, workouts, payments, and progress using EZbook. EZbook has the world's easiest client progress tracker. The app is free to get started with and will help you streamline busywork so you can focus on your clients. The Copy-Paste Notes feature along with the View-Only Share Link with clients can help you track and share progress seamlessly with your clients.
The best part? Share stunning progress charts with your clients. Track any metric you like - weight, waist circumference, exercise PR...literally anything you like!
Trainers who track their growth make 30-50% more than those who don't
Try EZbook for free
7. Iterate on your offering with each new session and each new client
Now that you're tracking the right things, it's time to iterate and perfect your offering. Based on steps 5 and 6, you will iterate 3, 4, and 5 until you hit a sweet spot. What is the sweet spot?
Here's a checklist to know if you're in your sweet spot: ✅ Your existing clients rave about you and renew packages ✅ Your existing clients have referred 1 or more clients to you ✅ You are receiving glowing feedback from your clients ✅ Each month you see your revenue growing!
How to gain practical experience
As you start out your personal training business, if you have had zero experience, it might be tough to land your first client. You can try the tips listed in How to land your first client section below. One thing you can consider is gaining some practical experience before launching your business.
Should I start out on my own or join an existing business?
The question of launching your own personal training business vs. joining an existing one can be confusing.
Here's how you can decide which route to take. Please note that this is not a black and white answer. Many Personal Trainers have began their careers with little to no experience and 0 network and are very successful.
If you are new to the field, a good option is to join as an employee to gain practical & professional experience but start a side hustle where you freelance and train clients. This is a risk-free approach to testing the waters as a solopreneur while getting practical experience and a stable pay check.
Start your own business | Join as an employee |
|---|---|
You have a network of clients to tap into | You don't know where to get your first client |
You have some capital saved up for rough times | You want to save some capital before starting out |
You have knowledge and practical experience to take on clients | You are very new to the field and don't have any experience |
You can earn more (over time) than in a job though the journey of a solopreneur can be up and down | You prefer a (more) stable pay check from a job |
Ethics in Personal Training
Ethics in personal training are paramount, as trainers hold significant responsibility for their clients' physical and mental well-being. Upholding ethical standards ensures trust, professionalism, and safety within the client-trainer relationship. Here are some things to keep in mind when starting out your business:
Prioritizing client safety is paramount, necessitating thorough assessments, appropriate exercise programming, and close monitoring during sessions.
Trainers must stay within their scope of practice and refrain from offering medical advice or treatments beyond their qualifications.
Transparency is key, with trainers providing clear information about their qualifications, certifications, and professional affiliations to clients.
Honest communication regarding realistic expectations, potential risks, and limitations of training is crucial for building trust and managing client expectations.
Maintaining confidentiality and respecting client privacy at all times are essential aspects of ethical practice.
Trainers should treat all clients with respect and without discrimination based on age, gender, race, or fitness level, ensuring equity and fairness in their approach.
Tailoring programs to individual needs and goals demonstrates a commitment to client-centered care and ensures each client receives the attention and support they deserve.
Ethical trainers pursue ongoing professional development, staying updated on the latest research, best practices, and industry standards.
By continually improving their skills and knowledge, trainers can provide the highest quality of service to their clients while upholding ethical principles in every aspect of their practice.
Part II: How to get client success
Clients are arguably the most important facet of a Personal Training business. Without clients, there is no business!
In this part, we will go through the key aspects of finding, retaining, and scaling clients. Let's dive in...
How to find your first client
It can be overwhelming to get started and find your first paying client! Here are some proven methods of landing your very first client.
Your existing network from prior experience
If you have had prior practical experience, you can tap into the network you've built training clients and let them know you've starting your own practice. Shoot a message or email with a short blurb asking them to get in touch if interested or to share with friends and family.
Asking friends and family
Let your friends and family know about your new venture and ask them to refer any leads to you. This is a great way of getting your very first customer.
Posting on social media
Posting on your social media account doesn't hurt especially if you have a decent or great following. Let your network know that you are now offering Personal Training sessions. You might get some great leads from there.
The Show-Off Technique
If none of the above works, here's a unique way of landing clients that we've coined the Show-Off Technique. It may take a bit longer to come to fruition but it works!
Here's how it works:
Find multiple gyms or public spaces to work out in. It can be costly to rack up memberships for multiple gyms so even utilizing free public spaces like parks can be a great option.
Plan your workouts at peak traffic times! Workout when most people are likely to be there to check you out.
Show off! Show off your strengths through your own workouts.
Want another secret? Take a friend along to your workouts and pretend to train them (or actually train them for free). This gets great visibility and is a lead magnet when done right.
Chat around and network with those around you. When done right, you should be hearing from people around you asking you what you do. This is a great way to hand over a business card and get some leads!
We know multiple successful trainers who landed their first clients using this technique.
Running an ad
Of course, last but not the least, you can try running an ad on social media or Google. This can be a bit overwhelming to figure out especially since each platform requires some familiarity to get started. You may also need a website or landing page for your leads to get in touch.
If you want an in-depth guide on running your very first ads to get your very first clients, write to us at helloezbook@gmail.com.
How to convince new clients to join you
Alright, now you've generated some buzz and received some strong leads. Now the question is how can you convince these leads to pay you and start training with you? Let's get to it:
Strong pitch
Remember our pitch from Part I? Use that pitch to convince your leads that you are the right Personal Trainer for them. Give them assurance that you will be flexible in your approach and work your best to get them results.
Free trial
When starting out, always offer a free trial session. Spend a few minutes understanding your prospective client's goals and create a great free session for them to try your services. This is your best bet to convince them to buy a multi-session package from you.
Discounted, special price
If your prospective clients are interested, create some "fomo" by letting them know you're offering a special discounted price this month. It could be 2 free sessions on a package of 10 paid sessions. Or it could be a flat x% off for first time clients. Everyone wants a great deal!
Make it convenient for them
When starting out, being more flexible on your terms can be a great advantage that other busy / larger Personal Trainers don't offer. This means offer flexible payment terms, do home visits, or allow last minute scheduling.
This is a great way of convincing prospective new clients to join you. Once you have a steady flow of clients, you can then thinking about streamlining your terms and policies.
How to track your clients' sessions and progress
Tracking your clients' sessions and progress is a critical part of a Personal Trainer's job. You want your clients to bring in more clients (i.e. referrals, yay!) and this only works if you show your clients real, measured results. This is free and super effective marketing! A friend convincing their friend to join you has more credibility than a google ad convincing someone to join you where you actually have to pay per click!
Personal Trainers get 98% of new clients via referrals from existing clients
So what's the best way to track and share your client's progress?
Capture assessment and goals
Capture current metrics whether that is a weight + body fat goal or maybe a goal to squat a certain weight. It's always important to establish and track a baseline. That's how progress is measured. In EZbook, you can define a quick assessment template and copy-paste it to capture progress checks.
Log frequent progress checks
Now that you defined your goals, it's important to track progress against them. Remember to use the same assessment templates to track your goal metrics. A best practice is to do this every month.
Workout (PRs) Personal Records
In addition to tracking progress against goals, you can also track workout PRs! It's motivating to see improvements in strength, speed, and agility.
Now it's time to share the progress with your clients!
EZbook lets you share a view-only link of sessions and your notes to your client which they can access any time! Sharing timely and frequent progress checks can be motivating for your clients and give them the inclination to continue training with you.
Get Started with EZbook in Seconds. Sign up for Free.
Part III: What are the business skills you need to succeed
While there are a plethora of business skills you grow your business, don't be overwhelmed if all these sound new to you.
1. Marketing and Branding: Having a strong brand and communicating your niche effectively is an important skill. This includes creating a compelling brand identity, developing marketing materials, and utilizing various marketing channels such as social media, websites, and networking events.
2. Sales and Client Acquisition: Being able to sell their services is crucial for personal trainers to grow their client base. This involves effective communication, understanding client needs, and showcasing the value of their training programs.
3. Client Retention: Retaining existing clients is just as important as acquiring new ones. Personal trainers should focus on building strong relationships with their clients, providing exceptional service, and offering ongoing support and motivation to ensure long-term commitment and satisfaction.
4. Business Management: Personal trainers need basic business management skills to efficiently run their operations. This includes managing finances, scheduling appointments, handling administrative tasks, and maintaining client records. That's why we recommend using a free and handy app like EZbook to track your admin tasks, clients, payments, sessions, and more.
5. Networking and Relationship Building: Building a strong network of contacts within the fitness industry and related fields can open up opportunities for personal trainers. Networking with other professionals, gym owners, healthcare providers, and community groups can lead to referrals and collaborations that help grow their business.
6. Continuing Education: Staying updated on the latest trends, techniques, and research in the fitness industry is essential for personal trainers to provide high-quality service and remain competitive. Investing in continuing education courses, workshops, and certifications demonstrates a commitment to professional development and excellence.
7. Customer Service: Providing excellent customer service is key to retaining clients and generating positive word-of-mouth referrals. Personal trainers should be responsive to client needs, communicate effectively, and go above and beyond to ensure client satisfaction.
8. Adaptability and Innovation: The fitness industry is constantly evolving, so personal trainers need to be adaptable and willing to embrace new technologies, trends, and approaches to training. Being innovative and offering unique services or programs can help differentiate them from competitors and attract clients.
View these skills more as long-term works-in-progress rather than I need all of these from day 1. Most personal trainers and fitness coaches grow into these skills having been in the business for years. What can help is being proactive and finding out more about these skills - that can give you an edge.
Website, Social Media, and Tech you need
Social Media
If you're just getting started, it's important to not spend on unnecessary tools and tech that won't give you a return. Start with an Instagram, Tiktok, and Facebook profile. It's free to setup and you can begin building your following, which can lead to more leads for you in the long run.
Post your own workouts, talk about your coaching philosophy, and present your niche through social media. It's a best practice to post 3-4x a week and do a mix of content including posts, reels, and stories.
Remember content creation is a long game. Don't expect results too soon but they will pay off with consistency.
Website
If you're just getting started, you may not need a full-blown website. Your priority should be to land your first few clients and refine your niche. A simple one-page website can help in making your services appear more professional.
You can use a quick, affordable website builder like www.carrd.co to make your one-pager website ($19/year). Choose an existing template, fill in your bio and services, and you're all set.
Setting goals and tracking your income
The key to success in any business is to understand how you're doing today and where you want to go. Without a baseline, it's impossible to make progress. You want your efforts well-spent and in the direction you want to go.
That is why we suggest kickstarting your Personal Training business using a free software like EZbook which helps you track sessions, payments, revenue, and more every month with minimal effort.
Your goal should be to grow 5-10% of revenue every single month!
While this may seem ambitious and may not happen every month. It's good to have a solid plan in place to drive growth.
Here's how you can track your income every month on EZbook.
Revenue (i.e. income): Based on price / session and how many sessions you've completed every month. If you completed 5 / 12 sessions for a client for a total package price of $1200, you have made $500 (=$1200/12 * 5 sessions completed) in revenue.
Total Paid (i.e. cash received): How much actual cash you've received every month. This won't match your revenue as this depends on when clients pay you. If a client pays you an advance for 12 sessions of $1200 in March but completes 0 sessions in March then ... Total Paid will be $1200 but your revenue will be $0.
Sessions (i.e. the bread and butter of your business): Track how many sessions you complete each month. The more sessions you complete, the more you earn! Whether you get new sessions from existing clients or new clients, that is how you make income!
Ready to get started?
Whether you are starting out or are a seasoned coach, EZbook will help you track client sessions, payments, income and more in just 2-clicks. Schedule sessions in advance, track and share client progress, and do more with an easy, intuitive design.
Get started in seconds...
EZbook has a generous free plan and can scale with you as a solo trainer to a large team.
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