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For many personal trainers, their personal training bio is an afterthought, a place to list their professional credentials and previous experience formally. Those trainers are missing a huge opportunity — your bio has the potential to showcase your unique style and personality,
Whether it’s for the About Me section of your website, social media, or gym directory, your bio is probably the first thing would-be clients will see about you.
So, how can you make your bio stand out from the crowd? This article looks at what a personal trainer bio is for and how to create an awesome one. We’ll also provide examples and templates that will get you noticed.
What Is a Personal Trainer Bio Used For?
Your personal trainer bio should do the following three key jobs:
Build Trust: A good bio builds trust with the reader by highlighting your credentials, knowledge, and experience.
Promote Your Skills, Experience, and Certifications: Use your bio to highlight your training, certifications, or specialties. This gives confidence in your knowledge and capabilities and demonstrates that you have the credentials to support what you do.
Attract the Right Clients: Highlight areas you specialize in, like weight loss, strength training, recovery, etc., and any specialty training regimes you use. This will help the reader see you as unique and different.
Where should you include a Personal Trainer Bio?
Your Website: Use your bio as your “About Me” or “Meet the Trainer” page to introduce yourself to prospective clients. If you don't have a website, use EZbook's free lead capture form to start capturing client prospects.
Social Media Profiles: You can use social media websites like Instagram, Facebook, or LinkedIn to upload and share your bio and followers.
Fitness Apps: When you partner with fitness apps, enter your bio so that more people can learn about you and your experience.
Gym or Studio Profile: Use your bio on the gym's website or promotional materials to reach out to members seeking personal trainers.
Email Newsletters: A great way to showcase your skills and build trust is by sharing your bio in your newsletters.
Flyers or Brochures: Use your bio to promote your services in printed mediums.
Client Onboarding Materials: As you welcome new clients, use your bio in welcome packets as a way to introduce yourself and build trust.
How to Write a Personal Trainer Bio
Here are the top tips we’ve collated from successful personal trainers to help you build the perfect personal training bio:
Share Your Name and Your Title and Brief Tagline: Your name (and title) should be mentioned at the very beginning, e.g., “Certified Personal Trainer.” Then, add a tagline that sums up your mission. Here’s an example: “Bettering your life, one workout at a time.”
Mention What Makes You Unique: What do you do as a trainer that is different and effective? It might be your training philosophy, your journey through fitness or weight loss, or a training niche like functional strength.
Demonstrate Your Skills and Experience: List certifications, degrees, and education that qualify you as an expert to build credibility. Be sure to count CPR or first aid training.
Specialty Areas: Mention specialty areas like weight loss, rehab, sports-specific training, or bodybuilding.
Show Some Personality: Tell prospective clients who you are as a person and as a coach.
Be Real: Instead of being formal, you want to come off in a friendly, relaxed, organic way.
Share a Brief Story About Yourself: Something personal — how you got into fitness, how much you love running, an interesting hobby — will humanize you in the reader’s mind.
Talk About the Benefits of Working with You: People should want to work with you for the benefit they will get from you, so tell them about it!
Add Client Success Stories Whenever Possible: Add testimonials or success stories to illustrate how you’ve helped others.
Add a Call-To-Action: Get readers to do something when they’ve finished reading the bio. Here’s a sample: “Ready to start your fitness journey? Book a session with me now, and we can work towards your success!”
Personal Trainer Bio Samples
Sample 1
I’m Samantha Peters, a personal trainer who is thrilled to help you create sustainable results with strength training. I am an experienced personal trainer in weight loss, injury prevention, and functional fitness for over 10 years. Whether your goal is to get stronger, move better, or simply feel more comfortable in your own body, I’m here to help guide you through the entire process. We’ll create a program that fits your lifestyle and goals — no cookie-cutter plans here!
Sample 2
I’m David Mitchell, and I’m a strength & conditioning coach who believes in results-based training that’s made for life. My clients include everyone from professional athletes to busy professionals looking to move better, feel stronger, and take charge of their health. Through a mix of strength training and mobility work, as well as mindset coaching, I assist individuals in finding their fitness outcomes and establishing success for the long haul. Ready to make a change? Let's get to work.
Sample 3
Here’s an example of how you can incorporate a little backstory to humanize your bio …
I’ve been passionate about health and fitness since I was a kid. When I was ten, I was stricken with a bad case of glandular fever. I was stuck in bed for months. My house was right next to my school, and every morning, I’d see my schoolmates running past during their physical education sessions.
On one occasion, my doctor was visiting to give me a check-up when the kids ran past. He commented, “If you tried to run like them, you’d probably die!”
That comment fueled me to build up my strength, fitness – and confidence. I started working out in my bedroom and then, at 15, joined the first gym in my hometown of Rotorua, New Zealand.
That was in 1980.
I came to love fitness and soon managed to combine it with my other great love, writing, to produce a series of audio fitness courses that I sold through the local TV Guide. Within three years, I was managing my own gym. In 1987, I became the first personal fitness trainer in New Zealand, with the opening of Ultimate Bodies One-on-One Fitness Studio.
How to Use Your Personal Trainer Bio to Grow Client Prospects?
Once you have a bio you are happy with, it's time to put it to good use. Create a lead capture form using EZbook and place your bio in it.
Now, share the form link in your Instagram link-in-bio and other social media areas so that anyone interested in your services can get in touch with you immediately.
The best part? It's 100% free to use and is optimized to get you leads. Every time a client prospect fills your form, you get an automated email.
Here are a few places where you can share your form link:
Your Website: Get your site visitors to get in touch with you through this form. Don't have a website? No problem. Use this form instead.
Social Media Profiles: Share this form link in your link-in-bio for prospective clients to get in touch with you.
Fitness Apps: Share this form as your bio and a way for prospects to get in touch with you from other apps.
Gym or Studio Profile: Share this form as your bio to capture leads
Email Newsletters: Share this form as contact form for interested clients to get in touch with you
Existing clients: Ask your existing clients to refer your services to friends and family using this lead capture form
Personal Trainer Bio FREE Template
Here are the 8 components to build your perfect personal trainer bio. Just copy-paste this into a document to get started.
Your Name:
Tagline:
Introduction:
Qualifications & Expertise:
Approach:
Client Successes
Call to Action:
Contact Information:
Phone: [Your phone number]
Email: [Your email address]
Website: [Link to your website or booking page]
Social Media: [Links to your social media profiles]
Want to elevate your personal training brand even more? Learn how to choose the best logo for your business here. A memorable logo can help your business attract and convert leads into paying customers. Get 50 free logos for your fitness business here.
Key Takeaways
Here's a short and sweet version of how to build your perfect personal trainer bio:
Build Trust and Credibility: Highlight qualifications, certifications, and experience.
Showcase Unique Qualities: Emphasize what makes you different as a trainer.
Client-Focused: Focus on how your approach benefits clients and share success stories.
Friendly and Relatable: Use approachable language and include personal anecdotes.
Clear Call to Action: Encourage potential clients to take the next step, like booking a session.
Looking for a way to automate busywork and scale your clients?
Try EZbook! Track client sessions, share progress, and grow your personal training business using this free app. Save time and grow your client base.
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