Are you a Personal Trainer or Fitness Coach that wants to expand his/her online reach? Perhaps you don't have a website and you're not sure which website builder to get started with. Or maybe you have an existing website but it is not converting leads for you the way you thought it would.
Whatever the situation, don't worry. We've got you covered.
If your website isn't converting leads, you need a better one
Either way, you are in the right place. In this detailed guide, we will go through the easiest, fastest, and free way to setup your website and a lead conversion form so that you can start capturing your online leads.
Jump to a section or start reading below:
Why setup a website for your Fitness business
The 5 top challenges of using a traditional website
The new, powerful way to capture leads in 2024: Lead capture form
How to capture leads via Instagram
How to capture leads on your website
Best, free website template for Personal Trainers in 2024
How to get referrals from your existing clients
Why setup a website for your Fitness business
Having a solid, lead converting website can be an enticing asset for any fitness business. You may be thinking these are the reasons for setting up a website in the first place...
The real reason you need a website is to reach more prospective customers. Without that, your website is a time and cost expense.
Online Presence: Having a website establishes a professional online presence, making it easier for potential clients to find and learn about your services.
Showcase Expertise: A website allows personal trainers to showcase their expertise, qualifications, certifications, and specialties, building credibility and trust among potential clients.
Accessible Information: Clients can easily access information about your team's services, pricing, availability, and contact details at any time, making it convenient for them to inquire and book sessions.
Marketing and Branding: A website serves as a powerful marketing tool, allowing you to promote your brand, share success stories, testimonials, and client transformations, attracting more clients and growing their business.
Booking and Scheduling: Integrating booking and scheduling features into the website streamlines the process for clients to book sessions, manage appointments, and receive reminders, enhancing the overall customer experience.
Content Sharing: You can use their website as a platform to share valuable content such as workout tips, nutrition advice, blog posts, videos, and downloadable resources, engaging with their audience and positioning themselves as thought leaders in the industry.
Many businesses setup websites only to find these websites are not reaching and converting enough leads
The challenges of using a traditional website sometimes outweigh the benefits especially in today's day and age. Here are the top 5 reasons why most websites don't convert leads.
The 5 top challenges of using a traditional website in 2024
High set up time
If you have tried a website builder, you know the time commitment it takes to fill out your home page along with several other pages (pricing, blog, etc.). If your goal is to drive leads to your business, you need to question if an extensive website is truly needed. Browsing visitors have limited attention spans and websites / landing pages that get to the point quickly win. Not only do you need a paid domain to get started but you need content ready to plug in.
Ongoing maintenance
Let's say you do put in the effort to build a beautiful, detailed website. Every time you make changes to your services, pricing, or team, you need to update that change on your website. It's not a great experience for a browsing visitor to sign up for a service that is no longer offered!
Optimizing for SEO
Getting discovered online requires some skills in Search Engine Optimization so that your website can be indexed by Google and reach the audience you intend it to reach. Moreover, SEO takes a minimum of 3 months to start showing some traction with intentional keyword research and ensuring your website is SEO ready. Apart from SEO, you can invest in paid ad campaigns but getting an expert to run it will help in saving costly ad expenses.
Many trainers are surprised that their website gets 0 visits even though it looks great.
Capturing Leads
Now coming to the most important factor of your website - the ability to capture leads. If your website is not optimized for conversions (Conversion Rate Optimization), it is not going to get you leads. This means you need to A/B test different forms and different landing pages to ensure that your website is ready to convince a user to sign up for your service in as frictionless a way possible.
The bottom line is if your website is not bringing you leads, it is not effective.
Not connected to your business
Lastly, an important but often overlooked challenge is that you want your leads to flow through your business management software where you track all your clients, sessions, packages, and pricing. Having a united, effective solution to convert leads into customers and tracking that month-to-month is how you will grow as a business without a leaky funnel. You don't ever want to miss a lead or respond too late where the lead has lost interest. That's money left on the table.
The new, powerful way to capture leads in 2024: Lead capture form
If you are looking for a quick, effective way to start driving leads to your business, here's a tried and tested, optimized tool that you can start using in 30 seconds.
EZbook let's you setup a professional, stunning lead capture page using ready-to-use templates which takes literally half a minute to set up. This lead capture page is made using industry best practices for conversion and is made for easy sharing on different platforms.
What is a Lead Capture Page?
A lead capture page is a landing page that is used to convert browsing users into leads. It can be used in place of your website or linked to your website to drive leads to your business. A lead capture page (at least EZbook's) is ultra-optimized to convert browsing visitors into leads without the distractions of multiple CTAs / buttons or explorations that a typical website has.
How does it work?
Step 1: Sign up to the free plan on EZbook and create a Lead Capture Page by clicking on Leads. You can create it on the desktop or mobile app version.
Step 2: Set up a stunning lead capture page in under a minute. This page is mobile-friendly, which means great for SEO. Make sure you fill out your profile information.
Step 3: Once published, EZbook will give you a unique URL for your services shop. Now, copy your website URL and share it as your Instagram bio link, on your website, in your emails, and with your client base to drive referrals!
It's that easy...
This is what your store link will look like. It's the link to your Lead Capture Page.
Ready to get started? Start capturing leads in less than 5 minutes...
How to capture leads via Instagram: Instagram Bio Link
If you are struggling to get any real value from posting content on social media, you need to push your visitors to sign up to get in touch with you. Get a high converting lead form on your Instagram bio and boost your social media presence to get you more leads.
The form encourages users to get in touch rather than pay for a service, which can then help you convert more leads as you speak with them. The more prospective clients you speak with, the more you can refine your services, pricing, and overall packaging to become very competitive!
Use the lead capture form as your lead-converting Instagram Bio Link.
How to capture leads on your website
Have a website but don't see it converting any leads for you?
Are you facing one of the top 5 challenges mentioned above on your website? Your website may not be optimized for lead conversions.
Link your website to this lead capture form to convert browsing users into prospective customers. Just link a CTA (call-to-action) button (e.g. Sign Up Today in the example below) on your website to your lead capture form. Get all your leads showing up in your business software. EZbook connects your lead capture form automatically to the CRM so you can track the full journey from your leads to paying clients.
Best, free website template for Personal Trainers in 2024
Don't have a website? Set up EZbook's free Lead Capture Form and start driving leads to your business. Better yet, keep all your clients and leads information in one place for easy access. Setting up your lead capture form takes only 5 minutes.
Use the stunning Lead Capture Form in place of your website to drive leads to your business
How to get referrals from your existing clients
If you are a Personal Trainer or Fitness Coach who has an existing base of clients, you need to make it easier for your current clients to get you more leads. It is a natural inclination for current clients who are thrilled with your services to share them with friends and family. We need to turn this natural inclination into action!
Personal Trainers and Fitness Coaches get 98% of new clients from word-of-mouth referrals
Here's how you can get more referrals from your existing clients
Step 1: Set up your lead profile page on EZbook. This should take you under a minute!
Step 2: Add your clients
Step 3: Share session history with your clients. EZbook auto-shares a referral link to your clients so that they can share your contact information with their friends and family!
Step 4: Use the Lead Capture Form in your marketing materials to existing customers. This means emails, SMS, and social media posts.
EZbook auto-shares a referral link to all your clients to get you more leads
If you want to drive up referrals for your business, you need to make it easy for your clients to share your services with their friends and family. Setup your Lead Capture Form for free in under a minute.
This is such a helpful guide for personal trainers who are looking to expand their online reach without getting bogged down by the complexities of building a traditional website. I love how you've highlighted the challenges that many trainers face when trying to convert leads, especially the need for ongoing maintenance and SEO optimization. The EZbook Lead Capture Form sounds like a fantastic solution—simple, effective, and quick to set up, which is perfect for those who want to start generating leads immediately. It's great to see a tool that integrates seamlessly with business management template, ensuring no leads slip through the cracks. Thanks for sharing these insights!